Brand identity and catalog for Natura
Brand and product catalog for a custom furniture maker.
My Role
- Identity Design
- Editorial Design
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe Lightroom
- Adobe InDesign
Date
2025
Context
Natura is a furniture maker in San Juan Sacatepéquez with over ten years of custom woodwork. It had no catalog showing its pieces with price, dimensions, and materials.
Challenge
Showing custom-made furniture in a catalog format without making it look mass-produced.
My approach
I designed a wordmark in a heavy extended sans serif, with a sofa outline behind the name and the tagline "Muebles de calidad" ("Quality furniture") in a light, widely spaced sans. The weight of the name gives it solidity; the outline says what the brand does without taking up space. The palette is a deep petrol green with white and a light wood-tone accent, close to the wood they work with. With that identity I built the catalog by category, with one page per piece: price, dimensions, and materials. Each page closes with an invitation to order something custom: "Can't find what you're looking for? Let's grab a coffee and bring your idea to life."
Status
Concept. It was never produced. Photos belong to the client.
