Brand identity for Moto Servicio San Juan
A brand for a motorcycle workshop, ready for uniforms and the storefront.
My Role
- Identity Design
- Brand Applications
Tools
- Adobe Illustrator
- Adobe Photoshop
Date
2022
Context
Moto Servicio San Juan is an authorized Grupo UMA service workshop. It sells parts and services motorcycles. It had no brand of its own.
Challenge
A brand you can recognize from the street that holds up to daily workshop use: embroidered, painted on walls, and at small sizes.
My approach
I placed the motorcycle symbol inside a slanted shape that suggests forward motion, paired with a heavy italic wordmark. I used two brand colors, red and navy, with enough contrast to read on the storefront and the uniform. I took the brand to the polo shirt, where I added light blue for the sleeves only, and to the workshop's facade to show how it would look in use. For small sizes, I made a vertical version with the symbol and the initials SN JN SC.
Status
Concept. It was never produced.
