The Renovarte campaign for DTS
A campaign that invites DTS customers to replace their computer.
My Role
- Graphic Design
- Campaign Design
Tools
- Adobe Illustrator
- Adobe Photoshop
- Blender
Date
2022
Context
DTS (Distribuidora de Tecnología y Soporte) sells and supports computer equipment. In the first half of 2022 it wanted customers to trade old machines for new ones.
Challenge
Inviting people to upgrade without sounding like a store sale.
My approach
I started from an old computer with the DTS logo on screen: the idea reads without the copy. A soft grey-green palette and a light typeface set a calm tone, with a short message: "renovarte es parte de la vida" ("renewing yourself is part of life").
Status
Published on Facebook in the first half of 2022. During the campaign, the page passed 5,000 followers.
