Brand identity for the Ecosabita 2023 Race
The visual identity of a children's race, from logo to medal.
My Role
- Identity Design
- Campaign Design
Tools
- Adobe Illustrator
- Adobe Photoshop
- Blender
Date
2023
Context
Every year, ECOSABA hosts the Ecosabita Race, a free race for children. The 29th edition, on May 14, 2023, ran through the streets of San Juan Sacatepéquez and needed a new identity that worked on the street, on social media, and on race day.
Challenge
Making one identity read the same on a billboard, a starting arch, and a medal.
My approach
I designed a logo with a runner breaking out of the course map: the outline is the actual route through San Juan Sacatepéquez. It carries the tagline "¡Donde corren los campeones!" ("Where champions run"). Then I built a pattern system (waves, running shoes, arches) in ECOSABA's blues and greens, so every piece was made from the same blocks. That system produced the billboard, starting arch, posters, roll-up banner, social posts, T-shirt, and medal.
Status
Used at the May 14, 2023 race, with over 3,000 children taking part. Because every piece is built from the same blocks, other designers later adjusted them without touching the logo.
