Brand identity and website for Camas y Muebles Orrego
Brand and online store for a bed and furniture maker.
My Role
- Identity Design
- UI Design
Tools
- Adobe Illustrator
- Adobe Photoshop
- Adobe InDesign
- Blender
Date
2020
Context
Camas y Muebles Orrego makes and sells beds and furniture in Guatemala. It needed a new brand and an online store.
Challenge
Building the brand and the store together, with one system across stationery, packaging, and screen.
My approach
I designed a round seal with a sheep, a nod to the Orrego family name, and a lowercase wordmark, in a palette of navy, teal, and grey. I took it to stationery, business cards, a tote bag, and a T-shirt. Then I designed the website for mobile and desktop, with the homepage, the product detail page, and the message "The importance of sleep".
Status
A real commission that stayed a concept. The site never launched.
