Rebrand concept for BoFabric
A new brand for a maker of handmade modern furniture.
My Role
- Identity Design
- Rebrand
Tools
- Adobe Illustrator
- Adobe Photoshop
Date
2023
Context
BoFabric makes modern furniture by hand in Guatemala, piece by piece. I started from the client's own concept for the brand and turned it into an identity for their audience: people looking for well-made modern furniture.
Challenge
A restrained brand that lets the furniture take center stage.
My approach
I designed a logo mark with the initials BF inside a square. The split between letters and background suggests a space, like a room seen from the front. I cut the palette to two colors, black (#000000) and off-white (#EDE9DF), so the brand works on wood, fabric, and paper without competing with the product. To show it in use, I took it to illuminated signs, furniture labels, gift art, a work catalog, ID badges, and business cards.
Status
Concept. It was not implemented.
